Natural Ice ( St. Louis, MO )

Anheuser-Busch introduced Natural Ice in select markets in 1995 and took it national in 1996. This subpremium-priced ice beer, 5.9 percent alcohol by volume, has a smooth taste.

Natural Ice
The introduction of Natural Ice provided the company with two brands in the value priced ice beer category (Busch Ice was also introduced in 1995).

http://www.anheuser-busch.com/

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