Carta Blanca ( Mexico )

Carta Blanca, one of Mexico's best-loved beers, has prospered since its launch in 1890, winning prizes for quality and taste. The brewery, Cerveceria Cuauhtemoc Moctezuma, approached Cato Partners to revitalise the brand, attracting a new, younger target audience, while preserving the beer's history and taste values. The result - a contemporary brand image for this beloved Mexican icon.

Brewer
Cuauhtémoc Moctezuma Brewery (Cervecería Cuauhtémoc Moctezuma) is a major brewery based in Monterrey, Nuevo León, Mexico, founded in 1890. It is a subsidiary of FEMSA, the largest beverage company in Mexico.

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